Services
Luxury Hair & Makeup Services
On-location bridal, event, editorial, and beauty education services
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Bridal Beauty
Bridal Hair & Makeup
A full luxury bridal experience including custom hairstyling and long-wear makeup designed to last all day and photograph beautifully.
Bridal Hairstyling
Personalized hairstyling tailored to your wedding style - from soft waves to elegant updos.
Bridal Makeup
Customized makeup application with skin prep and lashes, created to enhance your natural features.
Bridal Trials
Trial sessions to finalize your look ahead of the wedding day (full services or single service).
Wedding Weekend Beauty
Hair and makeup services for rehearsal dinners, welcome parties, and additional wedding events.
Touch-Ups & Look Changes
Optional on-site touch-ups or full beauty changes between ceremony and reception.
Bridal Party & Family
Bridal Party Hair & Makeup
Professional hair and makeup services for bridesmaids and family members.
Junior Services
Age-appropriate hairstyling and light makeup for younger members of the wedding party.
Destination & Travel
True Beauty by Joanna Marie offers on-location beauty services throughout South Carolina, out-of-state locations, and international destinations. Travel services are available for weddings, events, editorial shoots, brand activations, and educational experiences.
On-Site Spray Tanning
Bridal & Group Spray Tanning
On-location spray tanning for weddings and events.
Individual Spray Tanning
Solo spray tanning for special occasions or photos.
Event Glam & Special Occasions
Professional hair and makeup services for non-bridal events, including galas, parties, photoshoots, celebrations, and special occasions. Event glam is fully customized to your desired look — from soft and natural to elevated and polished.
Group Classes & Education
Group Beauty Classes
Interactive classes for bridal parties, bachelorette weekends, or private events.
Professional Education
Workshops and education for beauty professionals and creatives.
Fashion, Editorial & Branding
Fashion & Editorial Hair and Makeup
Creative beauty services for photoshoots, campaigns, and media projects.
Brand & Commercial Beauty
Hair and makeup for branding shoots, content creation, and professional media.
Collaborations, PR & Influencer Partnerships